2. Understanding the band

 

3. "London Calling" posters

 

4. choosing the theme for the book   > Eclectic album: anti-establishment, anti-mall, left wing, Montgomery Cliff, anti Beatles... common theme? Strongest theme?   Urban, street, 70's unemployment...                                     Urban                                                                                      forbidden

 

5. Book Plan

6. Iterations No gutter, contrast black/red, combination of justified/non justified text. Deconstructing the text. Chopping paragraphs and letters, big contrast.